Product Insights & Articles

Thoughts on product thinking, cross-domain strategy, enterprise B2B, AI products, and building with taste. By Zoeb Nomi.

• Why 'Taste' Matters More Than Process in Enterprise PM
  Most enterprise PMs focus on frameworks and processes. But the best product decisions come from developing taste—the ability to synthesize signals across domains and make judgment calls that frameworks can't solve.
• What Cultural Products Taught Me About Enterprise UX
  My journey from building cultural storytelling apps to enterprise HR tech revealed surprising parallels. Both require understanding human motivation at a deep level—just expressed differently.
• When to Rebuild vs. Refactor: Lessons from Scaling Keka's BGV Module
  We built a background verification module that hit $2.7M MRR in 9 months. Then we threw it away and rebuilt from scratch. Here's why that was the right call—and how to know when to make the same decision.
• Building AI Products as a Non-Technical PM: What Actually Works
  AI products are having their iPhone moment. Here's what I learned building AI features at Keka and Multiplier—and why the best AI PMs understand humans, not just models.
• Building Product Culture Without a Head of Product
  Many companies don't need a CPO yet. But they do need product culture. Here's how we built product DNA at Keka even before the org chart said we should.
• The 85% Exit Time Reduction Nobody Asked For
  Everyone wanted their checklist item in our offboarding product. Nobody wanted a faster exit. The second one made us $800K. Here's how we prioritized it.
• Stakeholder Management When Everyone Outranks You
  As a PM, you'll often be the least senior person in the room. Here's how I got buy-in from C-suite executives, skeptical engineers, and resistant sales teams.
• Why Every PM Should Keep a Decision Journal
  The best way to develop product intuition isn't more frameworks—it's tracking your decisions and outcomes. Here's the simple system I use.
• 5 Enterprise UX Mistakes I Made (So You Don't Have To)
  Building enterprise software taught me that 'good UX' in B2B isn't the same as consumer apps. Here are the mistakes I made learning this lesson.
• 0→1 in Enterprise: Why It's Harder Than Startups
  Everyone romanticizes startup 0→1. But building a new product inside an enterprise organization? That's a different beast entirely.
• Data-Informed, Not Data-Driven: What's the Difference?
  Everyone claims to be 'data-driven.' But the best product decisions I've made came from using data as input, not as the driver. Here's the distinction that changed my thinking.
• Why I Sometimes Ship Before the Feature Is Ready
  Shipping incomplete work sounds crazy. But in enterprise B2B, controlled imperfection can be your biggest competitive advantage. Here's when and how to do it.
• Having Roadmap Conversations That Don't Suck
  Roadmap discussions often become political nightmares. Here's how I learned to make them productive—and sometimes even enjoyable.
• User Research in Enterprise B2B: A Practical Guide
  User research works differently in enterprise. Users are busy, access is limited, and you're often learning from proxies. Here's what I've figured out.
• Pricing Mistakes That Cost Us (And What We Learned)
  Pricing is product strategy. We learned this the hard way when a pricing decision nearly killed a module's adoption. Here's what happened.
• How PMs Earn Engineering Trust (A Guide for New PMs)
  Engineering relationships make or break PMs. After working with 50+ engineers, here's what I've learned about earning trust—and how to recover when you lose it.
• The Art of Saying No (Without Burning Bridges)
  PMs say 'no' more than 'yes'. But how you say no determines whether you're seen as strategic or difficult. Here's my framework for productive rejection.
• Lessons from Building Global Payroll Products at Multiplier
  Global payroll is absurdly complex—150+ countries, each with different tax laws, labor regulations, and payment systems. Here's what building for this taught me about product thinking.
• My Product Principles (And How I Developed Them)
  Frameworks change. Principles don't. Here are the 8 principles I've developed over 4+ years of building products—and the experiences that shaped each one.
• How to Do Competitor Analysis That Actually Matters
  Most competitor analysis is theater—slides that no one references after the meeting. Here's how to make competitive intelligence useful.